Why Dot-Coms Fail - a Webmasters PerspectiveDaniel Bazac Everyday we hear that another company goes out of business. When and why does a dot-com become a dot-bomb After checking few dozen defunct companies, I think the main reasons for dot-coms failure are:
Ill focus my comments on the last reason: How Errors in the Web Site Can Affect the Companys Health Its clear that you can make money on the Web if you have customers. You have customers if you have viewers- "traffic" in the geeks language. And you get traffic if your site is easy to find -- near the top -- in the Search Engine Results Pages SERPs. Thats not so easy to achieve. First of all your site has to be indexed by the search tools: Search Engines and Web Directories. Although some Search Engines will eventually find your site by themselves, most of the time this only happens if somebody links to your site. In the case of a NEW site, having existing links is almost impossible. Rather than wait for links to be made, start a submission campaign. A big no-no is submitting a Web site using submission software. Using software of this type may be quick and easy, but some Web Directories and Search Engines do NOT accept automated submissions. Its true that manual submission is a time consuming process -- youll have to read AND follow each Search Engines submission guidelines, to effectively perform the submission – but its a necessary step. Most of the defunct sites Ive checked had only a modest presence and visibility in the Search Engines. Lets say that you submitted your site correctly, you waited a reasonable amount of time - usually few weeks – for the Search Engines to process your submission, but your site does not appear near the top in the Search Engine Results Pages. Youre wondering why, right Well, one or more of the following reasons might apply: 1 Your submission was not accepted by the Search Engines. If you used spamming techniques, such as:
"Search Engine Spamming Sucks!" [ http://www.web-design-in-new-york.com/articles.html ] Some Search Engines also have difficulty in indexing pages that use frames or Flash. 2 Your submission was accepted, but your site is not listed in the Top 10-30. Because very few people check pages after the first 30 results, you want to be in the Top 10-30. There are many reasons why a site is not listed high. The most common reasons are:
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